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Xendit – A valued member of Asosiasi Fintech Indonesia
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Xendit – A valued member of Asosiasi Fintech Indonesia


XenditLAB – Welcome to our new Vlog

Along the start-up journey it is always appreciated to have some guidance. We believe that sharing is caring. Making you successful will make us successful.

Therefore we initiate XenditLAB where we share insights we gathered and are happy to discuss with you. For this first session Xendit CEO Moses Lo gives a short introduction and tells you a bit more about  his background and foundation of Xendit.


Feel free to ask questions and add comments below. If you liked it, please like and share.

Announcing a special promotion for BINUS students

Announcing a special promotion for BINUS students

Xendit is excited to announce a special promotion, just for BINUS students. Every time a BINUS student registers their student ID and links their Facebook account, they’ll unlock access to our secret promo… their referral code bonus will magically increase from Rp. 1.000 to Rp. 30.000! The promo is available for all current and alumni Binusians.

Here’s how it works:

  1. Download Xendit from the PlayStore/AppStore
  2. Sign up with Facebook
  3. Verify your phone number, email address and BINUS ID
  4. Invite your friends to sign up with your invite code
  5. When your friends verify their BINUS ID and Facebook, you’ll both receive Rp. 30.000…. every time!

The offer won’t last forever, so share the love before it’s too late!



My app says I can only get Rp. 1.000 for inviting friends. How can I get Rp. 30.000?

You need to verify your BINUS student ID and link your Facebook account to unlock access to the higher rewards.

My friends have signed up using my invite code, but I’ve only received Rp. 1.000

You will receive Rp. 1.000 once your friends sign up for Xendit. To access the special promotion, the friends you invite must also verify their BINUS student ID and link their Facebook account. You’ll then receive an extra Rp. 29.000!

How do I link my Facebook account to my Xendit account?

Android users: go to Settings then Security.

iOD users: unfortunately, you cannot use Xendit’s iOS app to link your Facebook account (we’re busy building it…. It’ll be ready soon!). iOS users can borrow a friend’s Android device to link their Facebook account *after* they have signed up for Xendit using their iOS device.


If you’re not a student at BINUS but you’d like us to launch a promotion at your school, let us know. We’ll see what we can do! Email us at support@xendit.co

Xendit present an AMA with Justin Kan

Xendit present an AMA with Justin Kan

Xendit is excited to welcome Justin Kan, Y Combinator Partner and Founder of Twitch, to Indonesia.

Justin Kan is a serial entrepreneur and investor. Justin is the Founder of Twitch, the world’s leading video platform for gamers, with more than 100 million unique viewers every month. Twitch sold to Amazon in 2014 for $970m. Justin is currently a Partner at YCombinator, where he mentors early-stage startups. Y Combinator is the most successful and reputable incubator in the world, having created more than $65b in company value since 2005, including Airbnb and Dropbox.  

Justin is a regular contributor to TechCrunch. Justin broadcasted his entire life at Justin.tv which popularised the term “lifecasting“. 

Xendit will host Justin for an Ask Me Anything (AMA) session, where he will share his entrepreneurial stories and answer questions from the audience.  This is a valuable chance to ask questions from someone who has *actually* built a brilliantly successful business.

He’ll be answering questions across:

  • Inception and ideation
  • Growth
  • YCombinator
  • Fundraising
  • Scaling a startup

Please submit your questions here: http://goo.gl/forms/BmCwGgN6d4

Door Prize

We will have 2 door prizes on the night.  You will need to download Xendit (available in Play or App store) and request 100.000 from 0812-8881-9734.  We will choose the lucky winners on the night.

You must register here to attend: xenditandjustinkan.eventbrite.com



Do I need to register in advance?

Yes – you need to register in advance to secure your spot. You can do so using the link above.  This event will likely sell out.

Can I be late?

You can try, but you probably won’t be allowed in.  Justin Kan is in big demand – this event will likely sell out.  Extra tickets will be given away first come, first served on the night.  Once we hit capacity, WE WILL NOT LET YOU IN.  We recommend you arrive 30 minutes early to get your seat. 

Where can I contact the organizer with any questions?

Email your questions to support@xendit.co.  Put [AMA with JK] in the Subject line so we know why you’re reaching out to us.

XenditLAB – LAB 3: How to Start a Start-Up – Build a Great Product

XenditLAB – LAB 3: How to Start a Start-Up – Build a Great Product

In XenditLAB 2 you got to know what you need to build a great idea. Now you need to turn a great idea into a great product in order to have a great company.

This is really hard, but it’s crucially important, and fortunately it’s pretty fun. Although great products are always new to the world.

We can’t advise you what to build but HOW to build it.

One of the most important tasks for a founder: make sure that the company builds a great product.


Let’s go

Until you build a great product, nothing else matters!

When really successful startup founders tell the story of their early days it’s almost always sitting in front of the computer working on their product, or talking to their customers. Work on your product, talk to users, exercise, eat and sleep. You should be very skeptical if your time allocation is much different.

Having a great idea and a great product makes everything else easier: raising money, getting more press, hiring, business development etc.

Building a great product includes

  • customer support
  • the copy you write explaining the product
  • anything involved in your customer’s interaction in what you built for them

User must love the product

Your job is to build something that users love.

Build something that a small number of users love. It is much easier to expand from something that small number of people love, to something that a lot of people love, then from something that a lot of people like to a lot of people love. You wanna go for something that some people love and expand that into something that a lot of other people love.

If you start with ambivalence, or weak enthusiasm, and try to expand that, you’ll never get up to a lot of people loving it.

If you get right, you can get a lot of other things wrong. If you don’t get this right, you can get everything else right, and you’ll probably still fail. So when you start on the startup, this is the only thing you need to care about until it’s working.

So the advice is: find a small group of users, and make them love what you’re doing

One way that you know when this is working, is that you’ll get growth by word of mouth. If you get something people love, people will tell their friends about it. This works for consumer product and enterprise products as well. When people really love something, they’ll tell their friends about it, and you’ll see organic growth.

Start with something simple to get the love of an user

Its much easier to make a great product if you have something simple.

Start with a smaller subset of your super complex plan. It’s hard to build a great product, so you want to start with as little surface area as possible. Think about the really successful companies, and what they started with, think about products you really love. They’re generally incredibly simple to use, and especially to get started using. The first version of Facebook was almost comically simple. The iPhone is far simpler to use then any smartphone that ever came before it, and it was the first one users really loved.

Simplicity forces you to do one thing extremely well and you have to do that to make something that people love.

Be fanatical about the product and customer service

The word fanatical comes up again and again when you listen to successful founders talk about how they think about their product. Founders talk about being fanatical in how they care about the quality of the small details.

You need some users to help with the feedback cycle, but the way you should get those users is manually—you should go recruit them by hand. Don’t do things like buy Google ads in the early days, to get initial users. You don’t need very many, you just need ones that will give you feedback everyday, and eventually love your product.

Example of Pinterest:

Ben Silbermann, when everyone thought Pinterest was a joke, recruited the initial Pinterest users by chatting up strangers in coffee shops. He really did, he just walked around Palo Alto and said “Will you please use my product?” He also used to run around the Apple store in Palo Alto, and he would like set all the browsers to the Pinterest homepage real quick, before they caught him and kicked him out, (laughter) and so that when people walked in they were like “Oh, what’s this?”. This is an important example of doing things that don’t scale. If you haven’t read Paul Graham’s essay on that topic, you definitely should.

So get users manually and remember that the goal is to get a small group of them to love you. Understand that group extremely well, get extremely close to them. Listen to them and you’ll almost always find out that they’re very willing to give you feedback. Do whatever you need to make them love you, and make them know what you’re doing. Because they’ll also be the advocates that help you get your next users.
Make this feedback loop as tight as possible. If your product gets 10 percent better every week, that compounds really quickly. One of the advantages of software startups is just how short you can make the feedback loop. It can be measured in hours, and the best companies usually have the tightest feedback loop. You should try to keep this going for all of your company’s life, but it’s really important in the early days.

Its hard, it takes a lot of effort, but there’s no magic. The plan is at least straightforward, and you will eventually get to a great product.
Great founders don’t put anyone between themselves and their users. The founders of these companies do things like sales and customer support themselves in the early days.
Final advice: Mesure everything
Use metrics to keep yourself honest on this. If you are building an internet service for example look at growth and active users, activity levels, cohort retention, revenue, net promoter scores, these things that matter. And then be brutally honest if they’re not going in the right direction. Startups live on growth, it’s the indicator of a great product.

Remember you don’t get this right, the next steps won’t matter: great team and great execution

You can basically ignore everything else until this is working well. On the positive side, this is one of the most fun parts of building a startup.

Have fun building a great product and learn how to get a great team soon!



Merry Christmas and Happy Holiday-yayyy!

Merry Christmas and Happy Holiday-yayyy!

The Xendit family wishes you all a Merry Christmas and wonderful holidays with your family and friends.

It’s the time where Santa brings you a present. With Xendit everyday is Christmas. :)

We offer you 30 days of Xendit payments also after Christmas!

Happy holidays!

Your Xendit family.


How to onboard your users successfully

successfully onboarded
Summary of book “Intercom on Onboarding”

“We’ve discovered the only proper way to onboard people is to understand where they are, what capabilities they have, where they want to get to, and then use a combination of interface, communication, tooltips, nudges, and messages to ensure they’re never stuck on the path to achieving their outcome. That’s what successful onboarding looks like – unifying a successful business outcome and a successful customer one.” Des Traynor, Cofounder, Intercom

Start with a story

The first task is to understand your user’s journey to success. This journey is rich in emotions and stories that will expose what your customers truly care about, what help you can provide and when you can help them.

Likely, you need to talk to those who have just become highly engaged users, e.g. when they’ve started paying or some other equivalent metric for your business.

In executing these interviews, you’ll want to accomplish the following:

  • Understand their motivations and frustrations before they chose you. This gives you a basis for your future marketing content and channels.
  • Understand what is their definition of “success” with your product. In the Valley, this is often referred to as the “magic moment”. This is the eureka moment when they realise your purpose and how you solve their need
  • Recount the steps from decision to use you until the point of success, e.g. signup to first email campaign created
  • Be specific in your questions to draw out emotions and specific actionable information “Which part was hardest?” vs “Was it easy?”
  • Who else did they need to adopt successfully, e.g. budget holders. You’ll want to be able to empower tech people with data to convince the budget holders. Or you may need materials to help a business person convince dev teams an integration is easy

Here’s an example email to use to solicit time from your users

Hello [name],

My name is Moses and I’m trying to make our setup process better. I’d love your personal take on it.

Could we schedule a 20-30 min chat in the next couple of days?



Actionable takeaways

  • In-depth interviews with all fully integrated users
  • Make credible PDFs to allow folks to fight your case, e.g. tech team to bring to budget holders

Design an onboarding path

Based on your starting points and “success” endpoints, create an onboarding experience that makes sense to a user trying to complete a “job”:

  1. Free trial is your opportunity to sell
  2. Before they’re signed up:
    • Webinars, 1:1s, Docs, How to videos, Best practice blog posts,
    • Get customers to tell their stories of success with Intercom,
  3. After they’re signed up:
    • Data driven onboarding messaging schedule
    • Trigger updates for pro users who aren’t using all the features
    • Every customer support should have two tags 1) product area and 2) type of convo, e.g. confusion, bug, feature request

1. Doing a trial

Successful trial should have people going up to the right. People that are going to churn have a very predictable path downwards. The danger zone is before they’ve failed and realize you’ve charged them. That’s too late, you got to get them in the middle.
[Action: build per user usage (txn count and volume)]


To achieve a successful trial:

  • Understand “success” outcomes
  • Ensure you have targeted docs, tutorials and case studies to help them succeed
  • Each definition of success should have a corresponding action you expect to be complete by Day 3 and Day 7, e.g. has not messaged a user but signed up


2. Hacks for before they’re signed up

Social login

  • 1 click signup which reduces friction
  • Increases monthly authenticated users / monthly unqiue users
  • Facebook is most popular preference for C2C, Google for business

Social login preferences

Contextual tutorial

  • The more they complete these actions, the more likely they are to self trigger into a retained user
  • For example, Pinterest waits till you click on the picture to kick off the tutorial

Clear path to completion

  • Less likely to abandon if people know how long is left
  • For example, these could be steps, progress bar and checklists

Early value for the user

  • Focus on the job they want to complete
  • Twitter’s KPI on 20 users, so help you follow 20 people with 1 click

Progressive profiling

  • As for “just enough” information, e.g. LinkedIn asks you over time with “Strength rating”

Connect teams

  • Slack lets new team members join without additional permissions if you’ve verified with company email
  • If group is required to onboard then provide method to skip parts a user can’t do (e.g. business person can’t do javascript snippet). Let them skip to the part they can accomplish. Then provide invites to those who can unblock integration.

connect teams

3. Hacks for after they’ve signed up

Onboarding new features

  • Bring on new features In the right context, i.e. when they’re feeling the pain or are in the right part of the site

new features

  • Use educational content as your empty state, e.g. Trello provides welcome board with pre-made To Do cards which provide an explanation
  • Anticipate questions – give information in hints when they need it.

“One of the best ways to do this is to center information around the intent of the customer. For example, when a customer creates a new campaign, by clicking on the create button they’ve shown intent. With new users interested, now is a good time to start sharing more advanced information like best practice guides. This type of careful consideration really does drive engagement.”



Cara join & bermain Arisan


Anda bisa baca disini bagaimana cara bergabung dan bermain Arisan di Xendit, disimak ya :)

1    Masuk ke menu shopping dan pilih Arisan


Pilih Arisan mana yang ingin anda ikuti lalu klik jenis arisan tersebut

3Anda dapat melihat secara detil mengenai arisan yang anda inginkan lalu klik tombol Take part untuk mulai mengikuti arisan tersebut.

4Setelah itu anda diharuskan mencentang syarat & kondisi yang berlaku dan klik tombol Confirm arisan untuk mengkonfirmasi arisan yang akan anda ikuti.

5Arisan tersebut telah anda ikuti. Silahkan lakukan pembayaran secara tertatur. Semua orang bisa menang di Arisan Xendit

6Masuk ke menu My Arisan dan anda bisa melihat arisan apa saja yang sedang anda ikuti. Anda dapat membayar arisan melalui halaman ini denga klik tombol Pay.


7Untuk melakukan pengocokan arisan, silahkan untuk klik tombol Kocok Arisan.

8Gambar ini menunjukan bahwa arisan anda sedang di kocok.

9Setelah anda dinyatakan menang, anda dapat klik tombol Redeem untuk mengklaim hadiah anda. Perlu diingat bahwa biaya pengiriman hadiah akan dibebankan kepada anda.

Ayok ikut Arisan, periodenya cepat, mudah, aman, hadiahnya menarik dan mainnya rame-rame se-Indonesia, seru!


Indonesia: BI’s new ‘fintech office’ to ensure both innovation, security

Let’s start with a quote of our VP Business Development and Government Affairs Boan Sianipar: “It’s a good point of entry to have people who are willing to push the industry forward, especially in BI because it has the ability to recommend to other ministries and institutions to harness the industry further,”


Repost of exciting news published in TheJakartaPost yesterday, 15th of November 2016

BI’s new ‘fintech office’ to ensure both innovation, security

Bank Indonesia (BI) on Monday officially launched a financial technology (fintech) office to monitor the services offered by the young and thriving industry so as to ensure innovation continues and consumers simultaneously enjoy security.

BI governor Agus Martowardojo described the new office as an advisory hub for all fintech companies operating in Indonesia and as a facilitator to help the industry expand further and ensure greater financial inclusion in a country where half the population does not have access to banks.

As part of its office, BI plans to monitor the development of fintech companies through its regulatory sandbox, a sort of laboratory where ideas on innovation are shared between regulators and fintech players so they can be tested and evaluated with the central bank’s supervision before they go commercial.

It is a method that has been adopted by other countries such as Singapore and the UK to foster their small, yet booming fintech industries.

“The focus for the sandbox will be on facilitating interactions, on monitoring the development of business innovation and cyber security and on consumer protection, which will be the most important aspect to consider,” BI deputy governor Ronald Waas said on Monday.

BI will have a direct hands-on role in the sandbox, as it would require input from fintech firms as well to draft new relevant regulations.

As a further boost to the industry, the Financial Services Authority (OJK) said that its proper fintech regulation, which will benefit third-party fintech players such as startups, would likely be ready by the end of the year.

“The incentives given by regulators to the industry are the ecosystem for them to grow in,” said the OJK’s deputy commissioner for non-bank institution supervision, Dumoly Pardede.

The OJK already has an existing digital finance regulation, but it only applies to traditional financial players, such as banks.

The continuing rise of fintech services and digital payments in Indonesia is due partly to the increasing number of internet users nationwide. BI noted that there are approximately 90 million internet users, which roughly accounts for 35 percent of the population. By 2020, the country hopes to have more than 100 million users.

There are about 120 fintech firms, mostly startups, currently operating in Indonesia in separate segments, such as peer-to-peer lending, e-wallets, crowdfunding and financial settlements, OJK data show. Total transactions within the fintech platforms are forecast to reach $14.5 billion with an annual growth rate of 18.8 percent expected until 2020, according to market statistics portal Statista.

Fintech players welcomed BI’s new fintech office.

“It’s a good point of entry to have people who are willing to push the industry forward, especially in BI because it has the ability to recommend to other ministries and institutions to harness the industry further,” said Boan Sianipar, vice president of business development and government affairs at the one-year-old fintech firm, Xendit.

Read article by Dylan Amirio also here at TheJakartaPost